Music for the Soul is a touring night by DJ Tunez — its site needed to feel like the room, not a flyer on a white page.
The Problem
Music for the Soul is a night people dress up for — warm, late, a live band over the DJ set. The old site was a white WordPress page with the logo as its hero, a sold-out flyer and a stack of heavy embedded players. None of the room came through.
It was also slow and heavy for what it did: 1.5 MB and around 80 requests before anyone heard a note, with the dates and the mixes buried inside images and third-party widgets.
The Solution
A site that feels like the night: a glowing serif title over an arched photo from the floor, soft light sweeping the room, and the whole palette pulled from candlelight and brass.
Underneath, it's built light: the next city or the last show, the mixes in a player that's part of the page, past nights by city, and one clear way to be first in line — all in about 0.2 MB.
The Results
Lighter on a phone — opens almost instantly, even on weak signal
Faster for guests to see the night on their phone
Out of 100 on Google’s search checks — easier to find
YouTube players to wait for — the mixes play right on the page
Before
After Lighter, faster and finally on-brand — a site that sounds like the night.
Music for the Soul
The site finally feels like the night — warm, a little late, and the music front and centre. People land on it and know exactly what they are walking into.
Team Tunez
Music for the Soul